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For the purpose of the Data Protection Act 1998 (the Act), the data controller is Amayzing Saddlery Ltd. of Unit 1 Riverpark Industrial Estate, Bridge Street Linwood, PA33DW.
Information we may collect from You
We may collect and process the following data about you:
· Information you give us. You may give us information about you by filling in forms on our site amayzingsaddlery.co.uk or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, book a saddle fitting or other service, place an order on our site or in our shop or by phone or email, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph, physical information about yourself or your horse.
· Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:
· technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
· information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
· Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site.
Use and Storage of Information -
We use information held about you in the following ways:
· Information you give to us. We will use this information:
· to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
· to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
· to notify you about changes to our service;
· to ensure that content from our site is presented in the most effective manner for you and for your computer.
· Information we collect about you. We will use this information:
· to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
· to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
· to allow you to participate in interactive features of our service, when you choose to do so;
· as part of our efforts to keep our site safe and secure;
We may use this information
· to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
· to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Disclosure of information
We may share your personal information with any member of our company, as defined in section 1159 of the UK Companies Act 2006.
We may share your information with selected third parties including:
· Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you eg. when we order a saddle to be made to your horse’s template for you.
· Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
We may disclose your personal information to third parties: